What do 100 years of history and impact look like? What do the next 100 years look like? The Centennial World Tour traveled the globe for the duration of 2025, engaging the Caterpillar community through augmented reality and immersive history. Our pièce de résistance was the exit experience, where visitors stepped into an observation portal to imagine what Caterpillar might look like 25, 60, and 100 years from now…on Mars.
At the Experience Design Awards 2025, Caterpillar won Gold for Best Marketing Vehicle (18 Wheels).